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                第一章是地铁上的刺激

                50% of businesses don't have an integrated Digital Marketing Strategy, and it's challenging to know where to start.

                第一章是地铁上的刺激

                Wasting your time - and money - searching the Internet to try to piece together a strategy from superficial, out-of-date advice.

                第一章是地铁上的刺激

                Use our tried and tested Reach, Act, Convert, Engage (RACE) framework including 20 Toolkits of up-to date actionable resources to create or refine your strategy.

                Everything you need to drive growth through digital marketing

                The unique Smart Insights toolkits cover the full customer lifecycle and give you a complete system of audits, templates, guides and e-learning to help you rapidly review, improve and drive growth - fast.

                Individual members get access to our 7 of our Digital Channel Essential Toolkits. Business Members also get an additional 13 exclusive toolkits.

                * Toolkits marked with an asterisk are exclusive to Business Membership

                Explore our
                10 Essential
                Toolkits

                Improve every
                area of your digital
                marketing from one
                easy to access
                place
                An integrated,
                actionable and
                overlapping approach
                you can start using to
                improve results
                - today
                10 Extra
                toolkits exclusively
                available in Business membership
                Digital Marketing
                Strategy and
                Planning * Digital marketing Strategy and Planning Learn the fundamentals of defining a marketing strategy to support the future growth of your business.
                Content
                Marketing Content Marketing We see content marketing as the fuel for all the core digital marketing activities to engage and persuade your audience. Use our toolkit to develop a more strategic approach and use our templates to manage your content marketing activities.
                Digital
                Experience
                Management Digital Experience Management Learn how to make your mobile and desktop website designs more persuasive using our insight-driven approach. This toolkit explains how to use Google Analytics to identify improvements and recommends web design best practices.
                Email Marketing
                and Marketing
                Automation Email Marketing and Marketing Automation Email marketing is still the best way to deliver targeted, relevant messages to prospects or customers. Use our Email marketing toolkit so you can use the power of Marketing Automation best practices to get cut-through in the inbox across the customer lifecycle.
                Social Media
                Marketing Social Media Marketing Review and improve your social media marketing with our toolkit. Use our templates to audit and develop your social media strategy and make better use of the major social networks with the practical tips in our 'Smarter' guides.
                Marketing
                Campaign
                Planning * Marketing Campaign Planning Don't re-invent the wheel with each campaign you run or miss out on best practices to boost results. Use our campaign planning guides and Excel templates to create tried-and-tested integrated campaign plans.
                Google
                Analytics Google Analytics Learn how to make your mobile and desktop website designs more persuasive using our insight-driven approach. This toolkit explains how to use Google Analytics to identify improvements and recommends web design best practices.
                Marketing
                Strategy and
                Planning * Marketing Strategy and Planning Learn the fundamentals of defining a marketing strategy to create or refine marketing plans to grow your business.
                Search Engine
                Optimisation
                (SEO) Search Engine Optimisation (SEO) If you get it right, SEO can be a huge competitive advantage in many business sectors. So, it's super-competitive. Check that your approach to SEO is using the latest techniques and best practices with our toolkit.
                Paid
                Media Paid Media Learn best practices and keep up-to-date on the cutting-edge techniques to improve your ROI using Google AdWords, Social media and Display ads.

                第一章是地铁上的刺激

                Our FREE membership gives you access to over 25 helpful, actionable tools and resources to help you get your digital strategy started.

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                第一章是地铁上的刺激

                Since 2009 our toolkits have helped thousands of marketers in over 100 countries to hit - and exceed - their targets.
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                ...plus over 165,000 consultants, agencies, entrepreneurs and SMB's in over 170 countries.

                Get better results

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                "I'd recommend signing up to Smart Insights for a suite of useful tools
                from planning templates to strategy docs and a variety of other guides to make your job easier."

                Tenfold improvement

                "It's my digital marketing go-to Bible Tenfold improvements in digital marketing results."

                For individuals and for companies - of any size and sector

                It doesn't matter whether you're an army of one or you work for a global powerhouse (or somewhere in between) - our Toolkits are relevant and have helped marketers just like you. And we've got a subscription to meet your needs and your budget, with dedicated resources for different industry sectors.

                Individual Membership

                All the essentials for one person

                • Enhance your marketing skills
                • Keep up to date with all the latest techniques
                • Become more effective in your role and develop your career

                Content Marketing
                Digital Experience Management
                Email Marketing Automation
                Search Engine Optimisation
                Social Media Marketing
                Google Analytics
                Google Adwords
                +
                Capability Grader
                +
                Personalized Learning Plan
                +
                Quick Wins +
                Comprehensive e-learning

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                Business Membership

                Unlimited use for your business

                • Improve your (and your clients') results from marketing
                • Upskill and develop your marketing team
                • Get dedicated support on your journey

                Digital Marketing Strategy
                Marketing Campaign Planning
                Content Marketing
                Digital Experience Management
                Email Marketing Automation
                Search Engine Optimisation
                Social Media Marketing
                Google Analytics
                Google Adwords
                Marketing Strategy & Planning
                +
                Agency Growth and Management
                Branding for Business
                Business-to-Business Marketing
                Ecommerce / Retail
                Integrated Lifecycle Marketing
                Managing Digital Marketing Teams
                Managing Digital Transformation
                Managing International Marketing
                Sector Technology Innovation
                Startup and Small Business
                +
                Capability Grader
                +
                Personalized Learning Plan
                +
                Quick Wins
                +
                Comprehensive e-learning

                LEARN MORE
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